Huh? We are sponsored? Cool!

You heard it right.  John (Runner 3) has obtained an official sponsor for our team.  Not sure of the details or how he did this but either way I find it exciting.  It also likely raises our game a touch. So as you read you likely have questions like:

  • Who is this sponsor and how can I learn more about their great company?
  • How does this sponsor align to our 6-person team?
  • What does sponsorship mean?

All great questions.  Here are some answers:

Who are they and how can I learn more about this great company? The sponsor is “Mountain Khakis”  (<–click there)

Here’s the official answer (as lifted straight from their website):

Who We Are

Brand
What started as a casual conversation at the Shady Lady Saloon in Jackson Hole, Wyoming has become the Outdoor Industry’s top-performing ‘bottoms’ brand. Established in 2003 and based in Jackson Hole, Mountain Khakis® quickly became a staple in the wardrobe of everyone from ranch hands to golf pros, those who travel by jet as well as those who travel by thumb. The Mountain Khakis® brand story continues to resonate as it connects to the enthusiast who believes that freedom and rugged adventure is a way of life.

Product
Design. Quality. Authenticity. Mountain Khakis® are the best-fitting, best-looking, best damn ‘hips-down’ apparel on the planet. Casual comfort meets rugged mountain style… offered in colors and textures found in nature’s palette, Mountain Khakis® are Built for the Mountain Life™. Plenty durable for long days on the ranch and in the river – and plenty good-lookin’ for long nights on the town.

Quality

  • Fabric: We use only superior, proprietary fabrics; including our heavy-weight 10.4oz Duck Cotton Canvas, our 8.5oz Custom Cotton Twill, our 6.3oz Cotton/Lycra Twill, our custom 10oz Cotton/Lycra 11-wale Corduroy, and our NEW 6.3oz quick-dry, UV50+ brushed Nylon.
  • Features: We are proud of our well-known, signature features; including our diamond shaped action gusset, ‘mud flap’ double-panel heel cuffs, grosgrain-lined waistband for shape consistency, our hidden ‘5th’ side-seam hand pocket, YKK zippers, 6 belt loops, deep-drill pockets, bar-tac reinforcements & triple-stitching throughout.
  • Guarantee: Mountain Khakis® are quality guaranteed. MK’s are built to withstand the elements and activities of everyday mountain living. Every pair of MK’s meets or exceeds our quality standards and is under a full warranty to the original owner against manufacturer’s defects in materials or workmanship for one year from date of purchase.

Culture
In the course of our company’s 6 years, MK has grown at an extraordinary rate. This is because we’ve been focused and fanatic about making the best damn pants ‘Built for the Mountain Life’. And in doing so, we’ve ignited something magical about our brand. We’ve built loyalty among our dealers and our customers. We’ve provided exemplary customer service, which makes folks feel special. This results in an excitable word-of-mouth fan-base. Which aligns with our grassroots marketing philosophy. All because of pants. Really? Why? MK is special, and it’s because of our people.

As employees, each of us has common values that align on some level with MK’s culture. There is a reason each of us works for MK and not another brand or company. And there is a reason why MK chose you to work here, too.

Our employees and relationships are our company’s greatest assets. Relationships we establish with each other, our customers, our vendors, our investors, our partners and our peers will endure as we embrace change and challenge = the foundation for MK Culture. MK Culture reminds us who we are, where we are going, and why we are having fun doing it! All the while, we’ll be making pants, we’ll be making friends and we’ll be making a difference.

Mountain Khakis®
Built for the Mountain Life™
Get in Our Pants!

These guys know outdoor wear but specifically have figured out the “bottoms” department.  Their shorts are hard to beat in my humble opinion.  If you have ever been out on a hot, humid day in a pair of your favorite cotton-based khaki cargo shorts and worried that you might not make it back home due to the dehydration inflicted by said beloved shorts then you need to spend some time on the Mountain Khaki website!  Great clothing made by and for active people.

How do they align to our 6-person team? Simple.  A love for the outdoors, adventure-orientation and a love for the mountain life.  A perfect fit.

What does their sponsorship of Team 4tunate (to have 2 more runners) mean? Ideally a tie to the original purpose for our team:  running with purpose and remembering how “fortunate” we are.  And maybe a bit of swag to sport during the race to boot!  More details to come here.  We’ll get an official “profile” on the company in an upcoming blog entry.

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One Response

  1. I always love your blog. Reading other teams’ blogs always gets me excited for the relay. Congrats on the sponsorship! Check out our race blog when you get a chance (www.runnersfit.wordpress.com).

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